Dear Fellow Corporate Associate:
We have just closed out our third consecutive year of great achievement and accomplishment, putting our company on much more solid ground with a total of 220 contracts including seven wholly owned hotels and 47 joint venture properties. This is a long way from where we were back at the beginning 2005. There is real momentum within the company today as a result of your hard work and dedication to our strategy and goals.
Unfortunately, the economic environment we find ourselves in today is one of huge challenge and uncertainty. Who would have ever thought six months ago that a great organization like Bear Stearns would experience such a dramatic meltdown in a matter of days? Who would have predicted the headwinds all major banks and financial institutions are currently facing or the upheaval of the credit markets? I certainly did not anticipate this and I suspect you didn’t either. Some predict we will be in a recession very shortly if, in fact, we are not already there. I have no idea what lies beneath the surface, but I do know that we, all of us at [redacted], should assume the worst while hoping for the best.
The first two months of the year were in line with budget; however, March has softened rather dramatically and we remain concerned about future periods given the economic uncertainty. History tells us that our industry usually feels the real impact of an economic slowdown a few months after most other industries. I do not want to wait until the “horse is out of the barn” before we take prudent measures to mitigate a possible serious downturn. We have all worked too hard to let the progress we have made and credibility we have earned slip away. It is far better to err on the conservative side than to wait until our opportunity to prepare is gone.With this in mind, I have asked the Executive Committee to take certain actions to freeze or reduce expenses over the next few months. Effective immediately, we will freeze hiring unless approved by me, reduce travel expenses, delay some purchases, and implement other steps to ensure that we will be in a position to meet our commitment to our shareholders. As part of this program, I am delaying the implementation of corporate merit increases that are normally effective the 1st of April. We will look at our business levels and the direction of the general economy as we get further into the second quarter in order to evaluate when and if we will be able to implement this year’s annual merit increases. The manager level and below will be the first group to receive their increase while director level and above will be asked to wait longer. I fully understand that this is a serious measure to take, but I also believe that all our associates are committed to the long term success of [redacted] and this action, in my opinion, is a key element to the continuation of this success during these uncertain economic times. We all read the same newspapers, listen to the same news programs, and we all have witnessed first hand the changing economic environment, so I ask you to support this decision.
You have my word that we will revert back to a more normal operating mode as soon as we see positive signs in the economy and our business. In the meantime, I appreciate your continued hard work, loyalty, and dedication to [redacted] mission and goals.
[Redacted]
Chief Executive Officer
[Redacted]
My comments
1. As the company is in an industry (hospitality) which is a lagging indicator of the economy, this move is a bit premature and unnecessary (if you ask me). The entire reason for working in the hospitality industry is that it does not wildly fluctuate with the economy. If you were assign the hospitality industry a beta, it would hover somewhere around 0.30. When the company released its earnings earlier this month, the company actually beat forecasts for the 1st quarter of 2008, yet the CEO calls this drastic action necessary. Necessary to what? Necessary for what? It is clear that the company is in a healthy state: with sufficient cash flow and EBIDTA (take my word for it). Why the entire executive committee believes this is a necessary solution is short-sighted?
2. People are reactionary, and people react to the news they see and/or hear. This statement from the CEO sends exactly the wrong message. Everyone knows the general state that the economy is in right now, but when the company start to revise its forecast, then the workers start to believe the company is trying to hide some skeleton or delay some inevitable disastrous news. (Images of Enron shredding corporate documents quickly flash across my mind). I don’t believe that is the case with the company, but sending a message like this company wide proclaims a signal of the doom and gloom to come. A publicly traded version of the boy who cried wolf?
3. The company is doing quite well. The company was among the biggest price gainer on 3/25/08. Therefore, we, the associates are only left to feel that the company is more interested in shareholder equity than its associates. While a company that focuses on shareholder equity is not discouraged (it’s actually encouraged), it would be a bit pollyannaish for a company to focus on maximizing equity at the cost of its associate. Let’s face it, in the hospitality industry, people (workers) matter, and if the workers stop believing in the services they offer, profits will be sure to decline.
(I will look into providing the stock chart for the company. I will have to work to redact certain portions to keep the identity of the company confidential)
4. This destroys moral. I don’t even think this needs any special explanation. I personally know of lots of understaffed department (mine included) that cannot possible take kindly to the message. A hiring freeze and a postponement of annual merit increase: a double whammy.
I could think of more comments, but I’ll stop here. I don’t think there’s any need to continue. While I’m sure the executive committee had their reasons for their decision, I do feel it to be the incorrect one.